ABS-CBN Ball, pageantry and charity in one!

PHOTOS: Melo Balingit

PHOTOS: Melo Balingit

The first ever ABS-CBN Ball (Share the Love), held last Saturday (September 29) at the Rizal Ballroom of the Makati Shangri-La Hotel, was a huge success in terms of attendance (some 300 stars came!) and pageantry.


Formerly called the Star Magic Ball, the Kapamilya network decided to rename the event to include all the stars working with ABS-CBN—not just Star Magic talents—in the highly-anticipated annual event.  


The ball, athough centered on the glitz and glam of showbiz, also aimed to raise fund for the relaunch of the Bantay Bata Children’s Village in Norzagaray, Bulacan.


Thus, it’s pageantry and charity rolled into one!


Here’s Pikapika’s red-carpet highlight last weekend’s trending event:




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