John Lloyd Cruz makes music video directorial debut with Sugar Hiccup

John Lloyd Cruz ventures into the world of music video directing via Sugar Hiccup's song Saturnine Nevermore! Get to know more about JLC's newest venture by reading below!

SCREENSHOT: @dumpsitegallery

John Lloyd Cruz ventures into the world of music video directing via Sugar Hiccup's song Saturnine Nevermore! Get to know more about JLC's newest venture by reading below!

Actor John Lloyd Cruz has ventured into the world of directing music videos when he collaborated with 25-year-old band Sugar Hiccup.

The band was well known for their songs such as Awa and Five Years, the latter earning the award for Best Alternative Song in the 1996 Awit Awards.

Credited with his childhood nickname Idan Cruz, Cruz directed the music video for one of Sugar Hiccup’s final songs “Saturnine Nevermore”, a track from the band’s fourth and last album Closure.

The music video, which was released over the weekend, featured shots by Cruz himself, specifically his travels from September to December 2017.

 “All images used in this film were taken from September to December 2017. Shot in several cities by the filmmaker, some visited before and some for the first time. One perhaps for the last time,” the video’s initial message said.

The actor also made a brief appearance near the end of the video.

This, however, is not the first time Cruz delved into other art forms behind the camera. In September 2017, the actor released a mixed media installation during the Ingress/Egress group show. Back in March 2019, on the other hand, he debuted an artwork exhibit titled Void at the West Gallery in Quezon City. 

Cruz took an indefinite leave from show business in 2017 to attend to personal matters.

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