Breaking records ang kaka-launch lang na 7th studio album ni Taylor Swift na Lover.
Lover dropped last August 23 under Republic Records at sunud-sunod ang mga nabasag nitong records sa music industry.
As of July 2019, Lover is the most pre-saved album by a female artist in its first day on Apple Music, totaling more than 178,600 pre-adds worldwide on the platform.
Lover also holds the record for most pre-added pop album in its first day worldwide, also on Apple Music.
Nag-debut din ito at #1 sa iTunes Worldwide Album Chart and is currently the #1 album on iTunes, in 87 countries.
According to Republic Records founder and chairman Monte Lipman, Lover pre-sales worldwide were nearly one million. It has since sold over 2 million copies worldwide in its first 24 hour release.
Kinumpirma rin ng Target, Lover is the highest selling pre-ordered album of all time. Tinalo na raw nito ang previous album ni Taylor na Reputation in 2017.
In the United States, the album sold roughly 450,000 copies within one day of its release, making Lover the highest-selling album in the country.
Ayon naman sa Billboard: “Lover’s sales approached 500,000 through its second day of release on Saturday. In turn, Lover has now passed the year-to-date sales of what was 2019’s top-seller, Lady Gaga and Bradley Cooper’s A Star Is Born soundtrack (444,000 sold through the week ending Aug. 22). Star was released in on Oct. 5, 2018, and has sold 1.148 million in total in the U.S.”
Ang iba pang nakuhang record ng Lover ay #1 highest rated album in Metacritic history for user score. The album has a user score of 9.3/10, surpassing Kendrick Lamar's To Pimp A Butterfly score of 9.1/10.
Lover dominates US Spotify with 18 tracks charting within the Top 23.
Lover debuts with 54.83 million streams on Spotify, making it the 2nd biggest female debut in history.
And Lover is expected to debut at #1 on the Billboard 200 with (600-675K) in pure sales and (725-825K) SPS based on “very early” predictions according to Hits Double Daily, (HDD).
Magaganda rin ang reviews ng bagong album ni Taylor.
Ayon kay Bryan Roli ng Forbes Magazine: “Lover is a production marvel, as Swift reunites with former collaborator and pop producer du jour Jack Antonoff to craft a collection of explosive retro-pop bangers.”
Review naman ni Kitty Empire ng The Guardian: “Lover is a kitsch-leaning festival of humour, pastels, butterflies and the desire not to be defined by negatives. It is, in large parts, a hoot.”
At sey naman ni Rob Sheffield ng Rolling Stones: “It’s the one where she’s trying to make all the great Taylor Swift albums, at the same time. She’s closing down her twenties, which she spent making five of the decade’s best albums — Speak Now, Red, 1989, Reputation and now this one — all released before she reached the age when Leonard Cohen made his debut. It’s her career-capping masterpiece: She touches every place she’s ever visited along her musical journey, and makes them all sound new.”
Bago ang release ng album, naging hit na ang mga singles na “Me!,” “You Need To Calm Down,” “The Arche,” at ang title track na “Lover.”
Nabanggit naman ni Taylor sa naging interview nito with Tracy Smith on CBS Sunday Morning show, na nasa plano na niyang ire-record ang anim na ginawa niyang album sa former record label niya na Big Machine.
Sa sampung taon na nasa Big Machine si Taylor, may combined sale na 50 million ang mga albums niya na Taylor Swift, Fearless, Speak Now, Red, 1989, and Reputation.
Dahil ang may-ari na ng music catalogue niya ay ang manager ni Justin Bieber na si Scooter Braun, who bought it from Big Machine executive Scott Borchetta for $300 million, may karapatan pa rin daw si Taylor, as the lead writer of all her songs sa entire catalog.
Ayon kay Mark Tavern, a former major-label record executive: “Taylor could essentially give herself permission to record ‘cover versions’ of her own compositions without having to touch the masters owned by Big Machine and Braun. She certainly has the money to be able to do this, which is always going to be an issue in this situation. It’s one thing to make acoustic versions, it’s another to do a full pop production and make them competitive.”
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