May 31, 2019 marks another milestone in Sarah Geronimo’s as the young superstar launched her own makeup line—Pop Studio— via a mini-concert held at the at the New Frontier Theater in Quezon City.
The mini-concert/launch, which also coincided with the announcement of Sarah’s new brand ambassadorship—this time for online shop, Shopee—was supported by her co-Viva performers such as Marion Aunor, Janine Teñoso, Via Ortega, the PPop Generation, and bands Nitro and After 5.
Pop Studio, which is a collaboration between Sarah and iFace Inc. (the same company that brought us Nadine Lustre’s Lustrous collection), promises to sell affordable quality makeup products that comes in duo or two-in-one package. To give you an idea, they have blush with contour, day and night eyeshadow palette, brow pencil with mascara, foundation stick with liquid concealer, and matte lipstick with lip balm.
And “Dahil singer po ako, we decided na ’yong theme ng make up namin is related to music,” said Sarah in a quick interview prior to the launch. “Kung makikita n’yo ’yong packaging, parang CD player, may musical notes na naka-design. ’Yong names, Hits, Duets, Covers, Harmony, Notes…”
Pop Studio products are now available online via Shopee.
Meantime, here’s a video collage of the scenes that transpired during the launch. Do watch and enjoy!
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