Viva Communication, Inc.—a company that Vic del Rosario, Jr. started in November 11, 1981 as a film production to further the career of upstart-turned-megastar Sharon Cuneta—just turned 38 years old. And with its growth in years, it also lists down a corresponding growth in profitability via constant explorations, tie-ups, and expansions.
To the unfamiliar, Viva’s network now includes TV productions, record labels, concert productions, talent management, digital agency, publishing, and foods!
Last Thursday, November 11, the weeklong Viva-wide celebration culminated in the highly-anticipated musical extravaganza party. Held at the Tektite Towers Auditorium in Ortigas, the #Vivaat38th party—which played around with the “Dance Craze” theme—was hosted by comedians Chad Kinis and Francis Rivera; while performers included new Viva talent Marco Gallo, The PPop generation girls, Nicole Omillo, Janine Teñoso, Yumi and Thyro, rapper Because, Katrina Velarde, and Kim Molina.
Besides the exciting cash raffle, the party heated up even more through the announcement of this year’s group dance winner: the combined dancers from the Viva Artist Agency (VAA) and the Viva Live (concerts), which went home with a whooping P100,000 cash prize.
Before the Viva big bosses—led by patriarch Vic del Rosario, Jr.—left their hundreds of employees to party the night away with the exciting all-girl band, The Rouge, they (or some of them) first shared a word or two.
“Happy anniversary sa Viva!” said Boss Vic. “[The year] 2019 has been good year for us... madami tayong blockbusters sa tulong ng mga magagaling na direktor Jason Paul Laxamana, Direk Irene [Villamayor], of course ang bago nating creative genius, si Darryl [Yap]. Thank you so much.”
[The three directors he mentioned, by the way, were all present that night as they formed the panel of judges for the dance competition, along with the Aldeguer sisters Lally and Terry.]
Boss Vic went on: “And of course, sa lahat ng mga singers nating magagaling, sa mga hosts, and all the stars of Viva, and of course sa mga empleyado natin. Maraming-maraming salamat.”
He then passed on the microphone to his eldest, Vincent del Rosario, the Viva president and COO, who, in turn said: “Salamat sa lahat sa support...sa family, sa ating business. Sabi nga ni Daddy, 2019 is a good year...so, patuloy tayong mag-produce ng movies. Next year 20 movies, more channels, more restaurants, more artists! And hopefully the next 38 years, kasama pa rin namin kayo.”
Video: Anna Pingol, Melo Balingit, and Viva TV Production