Last Friday, November 9, the auditorium of the Tektite Tower in Ortigas was filled with high-octane energy as Viva Entertainment celebrated its 37th anniversary.
There was food and fun to be had, as well as raffles to be won—but the highlight of the night was a talent competition ala Your Face Sounds Familiar with employees as the contestants and Billy Crawford as the host.
Groups went all out as they impersonated iconic stars and characters such as the Pussycat Dolls, Salbakuta, Spice Girls, Backstreet Boys, Jessie J, Ariana Grande, Nicki Minaj, Anne Curtis, Regine Velasquez, Sarah Geronimo, and the cast of Mamma Mia, among others.
Viva CEO Vic del Rosario spent no less than half a million in prizes, which included several raffles of Php 10,000 in cash and prizes of Php 30,000; Php 50,000; and Php 100,000 for the winners of the employee talent show.
Vic, known to employees as VRJ, founded his now 37-year-old company on November 11, 1981. It started out as a film production company to further a young Sharon Cuneta’s movie career. Its first project was P.S. I Love You, Sharon’s second film.
The Viva group has since expanded to include books, music records, concerts, talent management, and even food in its businesses.